China's e-commerce sector has undergone a remarkable transformation over the past few decades, establishing itself as a global leader in online retail.
In the realm of cross-border eCommerce, China stands as a colossal market with staggering figures: its online retail transactions have surged to approximately $2 trillion in 2023, showcasing an expansive ...
Leveraging Key Opinion Leaders (KOLs) for brand promotion, particularly in the Chinese market, has proven to be an effective strategy for enhancing brand awareness and boosting sales.
In the dynamic digital ecosystem of China post-2023, the strategic deployment of Key Opinion Leaders (KOLs) has proven to be a game-changer for international brands like Burberry and Estée Lauder.