In the dynamic digital ecosystem of China post-2023, the strategic deployment of Key Opinion Leaders (KOLs) has proven to be a game-changer for international brands like Burberry and Estée Lauder.
Month: July 2024
Leveraging Key Opinion Leaders (KOLs) for brand promotion in the Chinese market
Leveraging Key Opinion Leaders (KOLs) for brand promotion, particularly in the Chinese market, has proven to be an effective strategy for enhancing brand awareness and boosting sales.
Growth of Thai Products in China’s Cross-Border eCommerce Post-2023: An In-depth Analysis
The cross-border eCommerce landscape between Thailand and China has witnessed significant growth post-2023, marking a new era in digital commerce.
China’s Cross-Border eCommerce and Thai SME Products: A Strategic Kano Model Application
In the realm of cross-border eCommerce, China stands as a colossal market with staggering figures: its online retail transactions have surged to approximately $2 trillion in 2023, showcasing an expansive digital consumer base eager for diverse and quality products.
Single 11.11 Day on e-Commerce Platform
In China, November 11th, known as “Double 11” or “Singles’ Day,” is the most popular online shopping day and is celebrated as a shopping festival.
Chinese e-Commerce Cross-Border
Chinese cross-border e-commerce is a dynamic and rapidly growing sector that has redefined international trade.